The Challenge

Our client, a US-based B2B SaaS company, was struggling to scale their organic search presence despite having a solid product-market fit and growing customer base. They were heavily reliant on paid advertising and faced increasing acquisition costs.

Key Challenges Identified:

  • Limited organic visibility for high-intent keywords
  • Weak content strategy targeting their ideal customer profile
  • Technical SEO issues affecting site performance
  • Lack of topical authority in their industry vertical
  • Minimal backlink profile from relevant industry sources

Our Strategic Approach

Technical Foundation

We began with a comprehensive technical SEO audit, addressing site speed optimization, implementing structured data, and fixing crawl issues that were preventing proper indexing of key pages.

Content-Led Growth Strategy

Developed a robust content strategy targeting both high-intent commercial keywords and educational content that addresses pain points throughout the customer journey.

"The team didn't just improve our rankings - they fundamentally changed how we approach content and SEO strategy. The results speak for themselves." — VP of Marketing, B2B SaaS Client

Implementation Timeline

Our systematic 16-month approach delivered consistent, measurable growth:

Months 1-3: Foundation & Research

Comprehensive keyword research, competitor analysis, and technical optimization. Identified over 1,200 target keywords across the customer journey.

Months 4-8: Content Production & Optimization

Created high-quality, in-depth content targeting key industry topics. Optimized existing pages and launched targeted landing pages for commercial keywords.

Months 9-12: Authority Building

Focused on earning high-quality backlinks through digital PR, industry partnerships, and thought leadership content.

Months 13-16: Scale & Optimization

Scaled successful content formats, optimized for featured snippets, and expanded into new keyword verticals.